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Our MISSION is to improve the lives of humans and their furry companions. We’ve made a commitment to producing natural, healthy products so you can be happy knowing your fur babies are receiving the best.
Our pets enrich our lives with their companionship and have our backs when we’re feeling down. So, we want to be there for them in the little ways – playing with them, keeping them comfortable, and making mealtime exciting.
FLAVORS is our small contribution: providing you with a way to change up your pet’s repetitious meals; enliven a new, restrictive diet; or introduce a simple treat to make the day more fun.
Every day, we come into work looking for ways to make life better for pet owners and their furry friends. It’s what drives us to create new products and look for ways to keep things as healthy and natural as possible.
To that end, we’ve made a commitment to ingredients that are…
All natural: free of crazy chemicals and artificial ingredients
Low sodium and low calorie
Grain free: no wheat, corn, or soy
Completely safe for pets with human grade quality
Both easy to use and easy on your wallet
Shelf-stable to eliminate waste
Ultimately, we believe that when humans treat their pets with compassion and care, the world becomes a better place. Thank you for supporting us and sharing our message.
Our Team
FLAVORS food toppers were originally created by a small team of loving pet owners looking to improve the lives of pets and their human parents. Inspired by our wonderful rescue dog, Gracie, we work to provide a little extra excitement and flavor to kibble and pet treats.
When we adopted Gracie, we quickly found ourselves thrust into the world of expensive dry foods and home cooked meals as we worked to find solutions to her mealtime needs. After trying brand after brand, we realized that there needed to be an easier way to store and serve flavorful toppers for dry kibble.
With lots of time and research, we crafted our first line of healthy, yummy food toppers: FLAVORS.
Our work on FLAVORS was driven by a commitment to all natural, healthy, real food so that our pets (and yours!) can enjoy exciting treats for years to come. As we continue to develop new flavors and products for our pets, we will continue to adhere to strict quality standards and formulas that put the wellbeing of our furry friends first.
Today, our little team continues to work for pets from our office in Kennesaw, Georgia.
Our Story: Meet Gracie
Gracie’s story begins in Arkansas, where a man found her chained to a boat on his neighbor’s property. Hungry and abused, she desperately needed a trip to the vet and a good home. After getting cleaned up, she romped around in his spacious, country backyard.
But after a move to Atlanta, Gracie’s savior realized he couldn’t give her the time and love she needed. That’s when Gracie began her life with us.
Rescue dogs often suffer from separation anxiety, so helping her relax and settle into a routine was our first priority. Gracie had a hard time adjusting to city life. The first time she was alone in the house, she was so scared that she ate the blinds off the window so she could see outside!
With lots of love and time, Gracie found her happy place: running along when we go biking, snoozing at the Basics headquarters, and bounding through the local cemetery after work. We’ve since learned through DNA testing that Gracie is likely part Carolina Dog (American Dingo), meaning at least one of her parents was an increasingly rare free-range dog found in the Southern U.S. This heritage explains her foxlike ears, golden appearance, and insistence on pack hierarchy at the dog park.
A persnickety eater, Gracie is the official taste taster for Basics. She loves variety in her meals and wouldn’t get enough nutrition if we didn’t use food toppers and treat mixes. Eventually, we created the FLAVORS line to meet her needs. If it’s not Gracie-approved, it never reaches our shelves!